In the semiconductor industry, this is the remark now being made about the unusually sharp rise in memory chip prices. For a long time, the memory market followed a boom-and-bust cycle tied to PCs and smartphones, known as the ‘Olympic cycle’.
However, the situation has now changed. The rise of artificial intelligence(AI) infrastructure has created structural, long-term demand for memory chips. AI data centers require enormous computing power, and that computing power can only be utilized effectively with memory where data is supplied and stored at extremely high speeds. As a result, alongside Graphics Processing Units(GPUs), the core processors powering AI workloads, major Big Tech companies are being desperate to secure various memory products, including High Bandwidth Memory(HBM), server DRAM, enterprise SSDs(eSSD), and high-capacity memory modules. Companies are now competing aggressively for Long-term supply agreements(LTAs) spanning 3 to 5 years, once almost unimaginable in the past. In other words, memory suppliers have rapidly transformed into ‘super sellers’ with unprecedented bargaining power.
|
Industry sources note that Global Big Tech companies including Microsoft, Meta, Google, Apple, Amazon, Oracle, Qualcomm, Dell, HP, and IBM remain heavily dependent on memory chips across their core business areas such as data centers, smartphones, PCs, servers, and AI accelerators.
Concerns surrounding a potential labor strike at Samsung Electronics have also demonstrated the immense influence of Korean-made memory chips on global supply chains. The industry impact has become so significant that disruptions at Samsung could affect the entire global technology supply chain. It is reported that some global companies have already expressed concerns to Samsung Electronics about the possibility of memory supply disruptions. Another industry official warned, “If delivery delays become reality, they could escalate into legal disputes involving penalty claims.”





![[포토]젠슨 황-최태원, '깐부치킨에서 러브샷'](https://image.edaily.co.kr/images/Photo/files/NP/S/2026/06/PS26060701043t.jpg)
![[포토] 문동현, 만 20세 2개월 2일로 최연소 우승 기록](https://image.edaily.co.kr/images/Photo/files/NP/S/2026/06/PS26060700896t.jpg)
![[포토]인사말하는 젠슨 황 엔비디아 최고경영자](https://image.edaily.co.kr/images/Photo/files/NP/S/2026/06/PS26060700875t.jpg)
![[포토]젠슨 황-김택진, '유저들과 찰칵'](https://image.edaily.co.kr/images/Photo/files/NP/S/2026/06/PS26060700675t.jpg)
![[포토]박민지,노련하게 타수를 줄인다](https://image.edaily.co.kr/images/Photo/files/NP/S/2026/06/PS26060700673t.jpg)
![[포토]성북구에 모인 세계 전통음식](https://image.edaily.co.kr/images/Photo/files/NP/S/2026/06/PS26060700276t.jpg)
![[포토]박현경,차분한 미소 첫 인사](https://image.edaily.co.kr/images/Photo/files/NP/S/2026/06/PS26060600727t.jpg)
![[포토]취재진 앞에 선 젠슨 황 엔비디아 CEO](https://image.edaily.co.kr/images/Photo/files/NP/S/2026/06/PS26060600032t.jpg)
![[포토] 안지민, 버디 인사하며 선두에](https://image.edaily.co.kr/images/Photo/files/NP/S/2026/06/PS26060501594t.jpg)
![[포토]양효진,우승 목표를 향하여](https://image.edaily.co.kr/images/Photo/files/NP/S/2026/06/PS26060501427t.jpg)

![설계·제조·후공정 한 곳에…'대만 실리콘밸리' 신주 가보니[르포]](https://image.edaily.co.kr/images/vision/files/NP/S/2026/06/PS26060800051h.jpg)
![나스닥 4.18% 폭락ㆍ환율 1560원 돌파 '블랙 먼데이' 전운[뉴스새벽배송]](https://image.edaily.co.kr/images/vision/files/NP/S/2026/06/PS26060800106h.jpg)